Gift cards have always been a preferred holiday gift or a choice of organisations to reward employees. However, self-use gift cards are also creating a new trend. Users love to buy a gift card from their preferred brand, supermarket, restaurant, or any other store they visit the most. Most of the users buying self-use gift cards do so through employee benefit programs.

But why are people buying gift cards for themselves?

Gift cards are no longer perceived as a gift, but they are seen differently. This change in attitude is fuelling a new trend that is about buying gift cards for self-use. There are several reasons why consumers are liking this idea. The cards help them save big and manage their budget by providing cashback, discounts, and rewards. In that light, discounted gift cards in the UK gain customers’ attention.

For most of the users, self-use gift purchases are about money management as a reason for purchasing these cards. With the cost-of-living crisis increasing every day,consumers are finding ways to manage their budgets. Gift cardsprovide a ray of hope to distressed consumers. This trend is expected to rise further, giving a way to consumers to save more.

The benefits of using a gift card over traditional payment methods

Consumers always want a better way to save more. Gift cards allow consumers to manage their budget by giving a way to apply a strict spending allowance to their choice of brand or sector. Gift cards also come with additional benefits, which are better than traditional card payments, like discounts.

Purchasing via employee benefit programs or cashback apps can further accelerate savings. It can earn them huge discounts at their favourite store or restaurant or places by paying through gift cards.

Nowadays, there’s one more trend buying discounted gift cards in the UK which are sold by users who do not find them useful. CardPEM is the right place to find perfect gift cards.